

Even without the Foreo, it comes off easily with a washcloth. Lately, I’ve been using my Foreo Luna with it, and that makes it much easier to remove afterwards with my sponge. My only minor complaint about this creamy, rich cleanser is that it can be hard to remove with my cleansing sponge because it’s so rich – it kinda coats the sponge. It’s widely available on the First Aid Beauty website, at Ulta, Sephora,, QVC and others. Prices range by size from $11, $21 and $32. Because a small amount goes a long way, it is long-lasting. The long, slim plastic tube that I have contains 5 oz./1.42g, though it also comes in a travel-friendly 2 oz.
FIRST AID BEAUTY WINTER WONDERS SKIN
It contains a botanical antioxidant blend that can help protect skin from free radicals and other environmental aggressors. It contains calming ingredients like aloe and allantoin as well as glycerin for hydration and smoothing.Īlso important to know: FAB Pure Skin Face Cleanser is allergy-tested, gluten-free, oil-free, soy-free, nut-free, nano-free, and vegan. Importantly, FAB Face Cleanser is pH balanced. It effectively removes dirt, excess oil and grime while leaving skin soft and supple, never tight and dry. The fragrance-free, fluffy white cream turns into a rich cream when mixed with water. Although I think it’s especially perfect for dry or sensitive skin, it is actually good for all skin types including oily skin and for those with rosacea. In case you haven’t tried it yet, FAB Face Cleanser is definitely worth getting to know.
FIRST AID BEAUTY WINTER WONDERS FULL SIZE
Meanwhile, I received a full size tube a couple of months ago in my Ipsy Glam Bag Plus, and I’ve been using it since then. Somewhere along the line, I must have purchased a full size tube because I just found one the other day in one of my beauty drawers. I like it a lot especially for winter use. Who it is for: Anyone with normal to dry skin. This quick-absorbing moisturizer provides immediate hydration with a velvety soft finish. Through my Sephora Play Bag subscription that I cancelled a couple of years ago, I got a travel size or two of First Aid Beauty Pure Skin Face Cleanser. What is it: FAB Ultra Repair Face Moisturizer delivers the restorative power of FAB Ultra Repair Cream in a lightweight formula for the face. I Bought This - Affiliate linksīut now I’ve become a skincare junkie, and I love trying different cleansers. Actually, Dove Beauty Bar did an excellent job at keeping my dry skin hydrated. I remember the old advertising campaign, “Dove is one quarter cleansing cream” that has morphed into moisturizing cream, as they call it now. Unilever was my client for a long time, both when I worked in advertising for Ogilvy in New York and after I started my own market research consulting business. Truth be told, I think I used Dove Beauty Bar for many years. Was FAB’s cash flow from operations enough to fund the company? Should Gordon cash out some of her shares to get that “insurance policy?” Gordon narrowed it down to two term sheets.I’m trying to remember what I used to wash my face before I became a blogger. But FAB’s near-death experience also demonstrated to her the value of an “insurance policy” and high working capital needs were forcing her to obtain an increased line of credit at the bank every year. She wasn’t even sure if the company truly needed the money. She did not want someone trying to micromanage the company she had built.


Gordon had been an entrepreneur her whole career and was hesitant to bring outside investment partners into the business. The gamble paid off and the private capital offers starting rolling in. Gordon responded quickly, raising another round of funding and selling her house. After initial success through Sephora and QVC, the company’s growth began to slow, prompting Sephora to consider pulling distribution. She had discovered a white space in the prestige beauty market: high-end skin solutions that were suitable for sensitive skin. In 2008, Lilli Gordon, an experienced financial and skincare entrepreneur, founded First Aid Beauty (FAB).
